Max Kelly

maxckel@gmail.com

Blog

Moose: Rethinking Flow Learning Swift 8 parts Building notifications into Moose AWS Claude Code event Restoring a 1989 Range Rover Classic Building a mobile AI test agent called Tappy Hello World

Career

Software Engineer, Sortd ↗
2025 -
Full time

Digital shopping assistant simplifying online shopping through wishlisting and social commerce.

  • Brought mobile development in-house and took ownership of the entire React Native application
  • Elevated product quality by implementing TanStack Query, feature flags, OTA updates, and a modular code architecture
  • Built performant caching layer and native SwiftUI long-press interactions to enhance the user experience
  • Drove stability improvements by triaging and resolving existing bugs across the codebase

React Native · TypeScript · TanStack Query · SwiftUI

Software Engineer, CoreFlow AI ↗
2025 - 2025
Contract
  • Delivered Extend Video feature end-to-end within first week, now a core revenue-generating product stream
  • Built and shipped evaluation framework (Eval), establishing the foundation for future model assessments
  • Implemented CI/CD pipelines and end-to-end tests, improving reliability and developer velocity
  • Collaborated on AI-driven features including prompt engineering and model evaluation for production
  • Led frontend enhancements and backend scalability initiatives

React · Node.js · CI/CD · AI evals

Founder & Software Engineer, A Life Lived ↗
2024 - 2025
Full time

Story-recording app helping users capture and share meaningful moments through audio.

  • Built and launched cross-platform app with React Native and Supabase
  • Delivered advanced audio handling: recording, editing, concatenation, and timestamped playback
  • Integrated AI features: text-to-speech, transcription, and intelligent question suggestions
  • Implemented monetisation with ads and subscriptions using RevenueCat
  • Shipped deep linking, push notifications (Expo, OneSignal), and OTA updates
  • Drove engagement and retention through analytics, iteration, and user-focused design

React Native · Expo · Supabase · RevenueCat · OneSignal

Software Engineer, me&u ↗
2023 - 2025
Full time
  • Led development of digital ordering features, streamlining the dining experience
  • Collaborated cross-functionally to deliver user-friendly interfaces and venue integrations
  • Optimised app performance using analytics and user feedback
  • Delivered scalable backend solutions for rapid venue and user onboarding

React · TypeScript · Node.js

Software Engineer, AirRobe ↗
2022 - 2023
Full time
  • Helped brands integrate into the circular fashion economy
  • Built features for the Circular Wardrobe widget

React · Ruby on Rails